{"id":17226,"date":"2025-06-04T11:38:31","date_gmt":"2025-06-04T08:38:31","guid":{"rendered":"https:\/\/tody.agency\/ar\/?p=17226"},"modified":"2025-06-04T11:38:31","modified_gmt":"2025-06-04T08:38:31","slug":"analytics-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/tody.agency\/ar\/analytics-in-digital-marketing\/","title":{"rendered":"\u0645\u0627 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a"},"content":{"rendered":"<p>\u0641\u064a \u0639\u0635\u0631 \u062a\u062a\u0633\u0627\u0631\u0639 \u0641\u064a\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062a\u0632\u0627\u064a\u062f \u0641\u064a\u0647 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0623\u0635\u0628\u062d\u062a <strong data-start=\"217\" data-end=\"254\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<\/strong> \u0623\u0645\u0631\u0627\u064b \u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u062c\u0627\u0647\u0644\u0647 \u0644\u0623\u064a \u0634\u0631\u0643\u0629 \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645. \u0641\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0633 \u0623\u0648 \u0627\u0644\u062a\u062e\u0645\u064a\u0646\u060c \u062a\u062a\u064a\u062d \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641. \u0641\u064a \u0627\u0644\u0639\u0631\u0627\u0642\u060c \u062d\u064a\u062b \u064a\u0632\u062f\u0627\u062f \u0648\u0639\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u0646\u0629\u060c \u0628\u0627\u062a\u062a \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u0627\u064b \u0645\u062d\u0648\u0631\u064a\u0627\u064b \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0648\u0627\u0642\u0639\u060c \u0648\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0643\u0645\u0627 \u0623\u0646 \u062f\u0645\u062c\u0647\u0627 \u0645\u0639 \u062e\u062f\u0645\u0627\u062a \u0645\u062b\u0644 <strong data-start=\"628\" data-end=\"651\">\u062a<a href=\"https:\/\/tody.agency\/ar\/video-marketing-importance-iraq\/\">\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a><\/strong> \u0648 <a href=\"https:\/\/tody.agency\/ar\/wordpress-seo\/\"><strong data-start=\"653\" data-end=\"668\">\u0633\u064a\u0648 \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/strong><\/a> \u064a\u064f\u0634\u0643\u0644 \u0645\u0646\u0638\u0648\u0645\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u062c\u0647\u0648\u062f \u0628\u0634\u0643\u0644 \u0623\u0630\u0643\u0649.<\/p>\n<h3 data-start=\"743\" data-end=\"783\">\u062f\u0648\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0639\u0631\u0627\u0642\u064a<\/h3>\n<p data-start=\"785\" data-end=\"1048\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u0641\u0647\u0645 \u0645\u0646 \u0647\u0648 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u062d\u0642\u064a\u0642\u064a: \u0639\u0645\u0631\u0647\u060c \u0645\u0648\u0642\u0639\u0647 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u060c \u0648\u062d\u062a\u0649 \u0623\u0648\u0642\u0627\u062a\u0647 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0644\u0644\u062a\u0641\u0627\u0639\u0644. \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0631\u0627\u0642\u064a\u060c \u062d\u064a\u062b \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0646 \u0645\u062f\u064a\u0646\u0629 \u0644\u0623\u062e\u0631\u0649\u060c \u062a\u0635\u0628\u062d \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0641\u0639\u0651\u0627\u0644.<\/p>\n<p data-start=\"1050\" data-end=\"1288\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0646 \u062c\u0645\u0647\u0648\u0631 \u0628\u063a\u062f\u0627\u062f \u064a\u062a\u0641\u0627\u0639\u0644 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data-end=\"1324\">\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/h3>\n<p data-start=\"1326\" data-end=\"1570\">\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0628\u0631\u0632 \u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0647\u064a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0643\u0644 \u062d\u0645\u0644\u0629 \u0628\u062f\u0642\u0629. \u064a\u0645\u0643\u0646 \u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u060c \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI). \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u0639\u0645\u0644 \u0641\u0639\u0644\u0627\u064b \u0648\u0645\u0627 \u0644\u0627 \u064a\u0639\u0645\u0644\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0639\u062f\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0627 \u0628\u0633\u0631\u0639\u0629.<\/p>\n<p data-start=\"1572\" data-end=\"1784\">\u0641\u064a \u0627\u0644\u0639\u0631\u0627\u0642\u060c \u062d\u064a\u062b \u062a\u062a\u0646\u0648\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0636\u0648\u064a\u060c \u062a\u064f\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u064a \u0642\u0646\u0627\u0629 \u062a\u064f\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0648\u0647\u0630\u0627 \u064a\u064f\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0647\u062f\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0648\u064a\u0648\u062c\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0646\u062d\u0648 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629.<\/p>\n<h3 data-start=\"1791\" data-end=\"1835\">\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u064b<\/h3>\n<p data-start=\"1837\" data-end=\"1916\">\u0647\u0646\u0627\u0643 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0642\u064a\u0627\u0633 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0645\u0646 \u0623\u0628\u0631\u0632\u0647\u0627:<\/p>\n<ul data-start=\"1917\" data-end=\"2183\">\n<li data-start=\"1917\" data-end=\"1973\">\n<p data-start=\"1919\" data-end=\"1973\"><strong data-start=\"1919\" data-end=\"1940\">Google Analytics:<\/strong> \u0644\u062a\u062d\u0644\u064a\u0644 \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639.<\/p>\n<\/li>\n<li data-start=\"1974\" data-end=\"2044\">\n<p data-start=\"1976\" data-end=\"2044\"><strong data-start=\"1976\" data-end=\"2000\">Meta Business Suite:<\/strong> \u0644\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0627\u0644\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645.<\/p>\n<\/li>\n<li data-start=\"2045\" data-end=\"2112\">\n<p data-start=\"2047\" data-end=\"2112\"><strong data-start=\"2047\" data-end=\"2058\">Hotjar:<\/strong> \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 (\u062e\u0631\u0627\u0626\u0637 \u062d\u0631\u0627\u0631\u064a\u0629).<\/p>\n<\/li>\n<li data-start=\"2113\" data-end=\"2183\">\n<p data-start=\"2115\" data-end=\"2183\"><strong data-start=\"2115\" data-end=\"2141\"><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>:<\/strong> \u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2185\" data-end=\"2303\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u062a\u0638\u0645 \u064a\u064f\u0648\u0641\u0631 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u062d\u0642\u064a\u0642\u064a\u0629.<\/p>\n<h3 data-start=\"2310\" data-end=\"2341\">\u0631\u0628\u0637 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0628\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0648\u0642\u0639<\/h3>\n<p data-start=\"2343\" data-end=\"2623\">\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u064a\u0633 \u0641\u0642\u0637 \u0648\u0627\u062c\u0647\u0629 \u0631\u0642\u0645\u064a\u0629\u060c \u0628\u0644 \u0623\u064a\u0636\u0627\u064b \u0645\u0635\u062f\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u062b\u0645\u064a\u0646. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0639\u0644\u0649 \u062a\u0641\u0627\u0639\u0644\u060c \u0648\u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u064a\u062e\u0631\u062c \u0645\u0646\u0647\u0627 \u0627\u0644\u0632\u0648\u0627\u0631 \u0628\u0633\u0631\u0639\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u062b\u0644 \u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0642\u0648\u0627\u0626\u0645\u060c \u062a\u0633\u0631\u064a\u0639 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0623\u0648 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646.<\/p>\n<p data-start=\"2625\" data-end=\"2842\">\u0644\u0630\u0644\u0643\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0639\u0646\u062f <strong data-start=\"2646\" data-end=\"2669\">\u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/strong> \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062a\u0643\u0627\u0645\u0644\u0627\u064b \u0645\u0639 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0645\u0639 \u062a\u0636\u0645\u064a\u0646 \u0623\u0643\u0648\u0627\u062f \u0627\u0644\u062a\u062a\u0628\u0639 \u0648\u0636\u0628\u0637 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u062f\u0627\u062e\u0644 Google Analytics \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0645\u0647\u0645\u0629 \u0645\u062b\u0644 \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0632\u0631\u060c \u0645\u0644\u0621 \u0646\u0645\u0648\u0630\u062c\u060c \u0623\u0648 \u0645\u0634\u0627\u0647\u062f\u0629 \u0641\u064a\u062f\u064a\u0648.<\/p>\n<h3 data-start=\"2849\" data-end=\"2875\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0633\u064a\u0648 \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/h3>\n<p data-start=\"2877\" data-end=\"3135\">\u062a\u0644\u0639\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0648\u0631\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0641\u064a \u062a\u062d\u0633\u064a\u0646 <strong data-start=\"2913\" data-end=\"2928\">\u0633\u064a\u0648 \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/strong>\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062a\u0628\u0639 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0628\u062d\u062b\u0627\u064b\u060c \u0648\u0641\u0647\u0645 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0644\u0628 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629. \u062a\u064f\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0646\u0638\u064a\u0645\u0647 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