{"id":17727,"date":"2025-12-09T13:28:00","date_gmt":"2025-12-09T10:28:00","guid":{"rendered":"https:\/\/tody.agency\/ar\/?p=17727"},"modified":"2025-12-15T16:27:06","modified_gmt":"2025-12-15T13:27:06","slug":"what-is-brand-definition-guide","status":"publish","type":"post","link":"https:\/\/tody.agency\/ar\/what-is-brand-definition-guide\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0627\u0644\u0628\u0631\u0627\u0646\u062f (Brand)\u061f \u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0627 \u062a\u064f\u0646\u0633\u0649 \u0641\u064a \u0627\u0644\u0639\u0631\u0627\u0642"},"content":{"rendered":"

\u0623\u062d\u0627\u062f\u064a\u062b \u0627\u0644\u0634\u0628\u0627\u0628\u060c \u0644\u0643\u0646 \u0644\u0644\u0623\u0633\u0641\u060c \u0627\u0644\u063a\u0627\u0644\u0628\u064a\u0629 \u0627\u0644\u0639\u0638\u0645\u0649 \u062a\u062e\u062a\u0635\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0641\u064a \u0645\u062c\u0631\u062f “\u0644\u0648\u062c\u0648” \u062c\u0645\u064a\u0644 \u0623\u0648 \u0627\u0633\u0645 \u0631\u0646\u0627\u0646. \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0647\u064a \u0623\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f (\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629) \u0647\u0648 \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u062a\u064a \u062a\u0633\u0631\u064a \u0641\u064a \u062c\u0633\u062f \u0645\u0634\u0631\u0648\u0639\u0643\u060c \u0647\u0648 \u0630\u0644\u0643 \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u063a\u0627\u0645\u0636 \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639 \u0627\u0644\u0632\u0628\u0648\u0646 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u0647\u0648\u0629 “\u0633\u062a\u0627\u0631\u0628\u0643\u0633” \u0628\u0633\u0639\u0631 \u0645\u0631\u062a\u0641\u0639 \u0648\u062a\u0631\u0643 \u0642\u0647\u0648\u0629 \u0623\u062e\u0631\u0649 \u0642\u062f \u062a\u0643\u0648\u0646 \u0623\u0644\u0630 \u0648\u0644\u0643\u0646\u0647\u0627 \u0645\u062c\u0647\u0648\u0644\u0629 \u0627\u0644\u0647\u0648\u064a\u0629. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0633 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0623\u0646\u062a \u0639\u0646 \u0634\u0631\u0643\u062a\u0643\u060c \u0628\u0644 \u0647\u0648 \u0645\u0627 \u064a\u0642\u0648\u0644\u0647 \u0627\u0644\u0646\u0627\u0633 \u0639\u0646\u0643 \u0639\u0646\u062f\u0645\u0627 \u062a\u063a\u0627\u062f\u0631 \u0627\u0644\u063a\u0631\u0641\u0629\u061b \u0647\u0648 \u0645\u062c\u0645\u0648\u0639 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0632\u0628\u0627\u0626\u0646\u060c \u0648\u0633\u0645\u0639\u062a\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u0644\u0648\u0639\u062f \u0627\u0644\u0630\u064a \u062a\u0642\u0637\u0639\u0647 \u0648\u062a\u0648\u0641\u064a \u0628\u0647 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629.<\/p>\n

\u0628\u0646\u0627\u0621 \u0628\u0631\u0627\u0646\u062f \u0642\u0648\u064a \u0641\u064a \u0627\u0644\u0639\u0631\u0627\u0642 \u0644\u0645 \u064a\u0639\u062f \u062a\u0631\u0641\u0627\u064b\u060c \u0628\u0644 \u0647\u0648 \u0637\u0648\u0642 \u0627\u0644\u0646\u062c\u0627\u0629 \u0627\u0644\u0648\u062d\u064a\u062f \u0648\u0633\u0637 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629 \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0632\u062f\u062d\u0645\u0629 \u0628\u0627\u0644\u0628\u0636\u0627\u0626\u0639 \u0627\u0644\u0645\u062a\u0634\u0627\u0628\u0647\u0629. \u0639\u0646\u062f\u0645\u0627 \u062a\u0645\u062a\u0644\u0643 \u0628\u0631\u0627\u0646\u062f\u0627\u064b \u0642\u0648\u064a\u0627\u064b\u060c \u0623\u0646\u062a \u0644\u0627 \u062a\u0628\u064a\u0639 \u0645\u062c\u0631\u062f \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629\u060c \u0628\u0644 \u062a\u0628\u064a\u0639 “\u0627\u0646\u062a\u0645\u0627\u0621” \u0648”\u062b\u0642\u0629” \u0648”\u0642\u0635\u0629” \u064a\u0641\u062a\u062e\u0631 \u0627\u0644\u0632\u0628\u0648\u0646 \u0628\u0643\u0648\u0646\u0647 \u062c\u0632\u0621\u0627\u064b \u0645\u0646\u0647\u0627. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644\u060c \u0633\u0646\u063a\u0648\u0635 \u0641\u064a \u0623\u0639\u0645\u0627\u0642 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u060c \u0648\u0646\u0641\u0643\u0643 \u0639\u0646\u0627\u0635\u0631\u0647 \u0648\u0627\u062d\u062f\u0627\u064b \u062a\u0644\u0648 \u0627\u0644\u0622\u062e\u0631\u060c \u0644\u0646\u0634\u0631\u062d \u0644\u0643 \u0643\u064a\u0641 \u062a\u062d\u0648\u0644 \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u0635\u063a\u064a\u0631 \u0625\u0644\u0649 \u0627\u0633\u0645 \u064a\u0647\u0632 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0643\u064a\u0641 \u062a\u0631\u062a\u0628\u0637 \u0643\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0648\u062a\u0633\u0648\u064a\u0642 \u0644\u062e\u062f\u0645\u0629 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0645\u0649.<\/p>\n

\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0628\u064a\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0648\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<\/h2>\n

\u064a\u0642\u0639 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u062e\u0637\u0623 \u0641\u0627\u062f\u062d \u0639\u0646\u062f\u0645\u0627 \u064a\u0638\u0646\u0648\u0646 \u0623\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0647\u0648 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u060c \u0648\u0647\u0630\u0627 \u062e\u0644\u0637 \u0643\u0628\u064a\u0631 \u0628\u064a\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0627\u0645 \u0648\u0628\u064a\u0646\u00a0\u0645\u0627 \u0647\u064a \u0627\u0644\u0647\u0648\u064a\u0629<\/a>\u00a0\u0627\u0644\u0628\u0635\u0631\u064a\u0629. \u0627\u0644\u0647\u0648\u064a\u0629 \u0647\u064a \u0627\u0644\u0648\u062c\u0647 \u0627\u0644\u0645\u0631\u0626\u064a \u0644\u0644\u0628\u0631\u0627\u0646\u062f\u060c \u0647\u064a \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0627\u0644\u062a\u064a \u064a\u0631\u062a\u062f\u064a\u0647\u0627 \u0645\u0634\u0631\u0648\u0639\u0643 \u0644\u064a\u0638\u0647\u0631 \u0628\u0645\u0638\u0647\u0631 \u0644\u0627\u0626\u0642 \u0648\u0645\u0645\u064a\u0632 \u0623\u0645\u0627\u0645 \u0627\u0644\u0646\u0627\u0633\u060c \u0648\u062a\u0634\u0645\u0644 \u0627\u0644\u0634\u0639\u0627\u0631\u060c \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0627\u0644\u062e\u0637\u0648\u0637\u060c \u0648\u0646\u0645\u0637 \u0627\u0644\u0635\u0648\u0631. \u0627\u0644\u0647\u0648\u064a\u0629 \u0645\u0647\u0645\u0629 \u062c\u062f\u0627\u064b \u0644\u0623\u0646\u0647\u0627 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0629 \u0639\u0646 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0623\u0648\u0644 \u0648\u0639\u0646 \u062a\u0645\u064a\u064a\u0632 \u0645\u0646\u062a\u062c\u0643 \u0639\u0644\u0649 \u0627\u0644\u0631\u0641 \u0623\u0648 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0632\u062f\u062d\u0645\u0629\u060c \u0648\u0628\u062f\u0648\u0646 \u0647\u0648\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u0645\u062a\u0646\u0627\u0633\u0642\u0629\u060c \u0633\u064a\u0628\u062f\u0648 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0645\u0634\u062a\u062a\u0627\u064b \u0648\u063a\u064a\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0642\u064a\u0645\u062a\u0647 \u0641\u064a \u0646\u0638\u0631 \u0627\u0644\u0632\u0628\u0648\u0646 \u0627\u0644\u0639\u0631\u0627\u0642\u064a \u0627\u0644\u0630\u064a \u0623\u0635\u0628\u062d \u064a\u0647\u062a\u0645 \u0628\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062c\u0645\u0627\u0644\u064a\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649.<\/p>\n

\u0623\u0645\u0627 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0641\u0647\u0648 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0623\u0639\u0645 \u0648\u0627\u0644\u0623\u0634\u0645\u0644\u060c \u0647\u0648 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0642\u064a\u0645\u0647\u060c \u0645\u0628\u0627\u062f\u0626\u0647\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u062a\u0639\u0627\u0645\u0644\u0647 \u0645\u0639 \u0627\u0644\u0645\u0634\u0627\u0643\u0644\u060c \u0648\u062d\u062a\u0649 \u0646\u0628\u0631\u0629 \u0635\u0648\u062a\u0647 \u0641\u064a \u0627\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0644\u0647\u0627\u062a\u0641. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0647\u0648\u064a\u0629 \u0647\u064a “\u0627\u0644\u0634\u0643\u0644”\u060c \u0641\u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0647\u0648 “\u0627\u0644\u0645\u0636\u0645\u0648\u0646” \u0648”\u0627\u0644\u0623\u062e\u0644\u0627\u0642”. \u062a\u062e\u064a\u0644 \u0645\u0637\u0639\u0645\u0627\u064b \u064a\u0645\u062a\u0644\u0643 \u062f\u064a\u0643\u0648\u0631\u0627\u064b \u062e\u064a\u0627\u0644\u064a\u0627\u064b \u0648\u0634\u0639\u0627\u0631\u0627\u064b \u0639\u0627\u0644\u0645\u064a\u0627\u064b (\u0647\u0648\u064a\u0629 \u0642\u0648\u064a\u0629)\u060c \u0644\u0643\u0646 \u0627\u0644\u0637\u0639\u0627\u0645 \u0633\u064a\u0621 \u0648\u0627\u0644\u0639\u0645\u0627\u0644 \u064a\u062a\u0639\u0627\u0645\u0644\u0648\u0646 \u0628\u0648\u0642\u0627\u062d\u0629 \u0645\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646\u061b \u0647\u0646\u0627 \u0646\u0642\u0648\u0644 \u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0637\u0639\u0645 \u064a\u0645\u0644\u0643 \u0647\u0648\u064a\u0629 \u062c\u0645\u064a\u0644\u0629 \u0644\u0643\u0646\u0647 \u064a\u0645\u0644\u0643 “\u0628\u0631\u0627\u0646\u062f\u0627\u064b” \u0633\u064a\u0626\u0627\u064b \u0648\u0633\u0645\u0639\u0629 \u0645\u062d\u062a\u0631\u0642\u0629. \u0644\u0630\u0644\u0643\u060c \u0627\u0644\u0647\u0648\u064a\u0629 \u0647\u064a \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u060c \u0648\u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u062d\u062f\u0647\u0645\u0627 \u0623\u0646 \u064a\u0646\u062c\u062d \u062f\u0648\u0646 \u0627\u0644\u0622\u062e\u0631\u061b \u0641\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062c\u0645\u064a\u0644\u0629 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u064a\u0646\u060c \u0648\u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0642\u0648\u064a \u064a\u0643\u0633\u0628 \u0627\u0644\u0642\u0644\u0628 \u0648\u0627\u0644\u0639\u0642\u0644.<\/p>\n

\u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0642\u0639<\/h2>\n

\u0641\u064a \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0628\u0631\u0627\u0646\u062f \u0623\u0646 \u064a\u0643\u062a\u0633\u0628 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u0639\u064a\u0634 “\u0636\u064a\u0641\u0627\u064b” \u0641\u0642\u0637 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0645\u062a\u0644\u0643 \u0639\u0646\u0648\u0627\u0646\u0647 \u0627\u0644\u062e\u0627\u0635 \u0648\u0627\u0644\u0645\u0633\u062a\u0642\u0644. \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u062a\u0631\u0633\u064a\u062e \u0627\u0633\u0645 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0641\u064a \u0639\u0642\u0648\u0644 \u0627\u0644\u0646\u0627\u0633 \u0648\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0647\u064a \u0641\u0647\u0645\u00a0\u0645\u0627 \u0647\u0648 \u0627\u0644\u062f\u0648\u0645\u064a\u0646<\/a>\u00a0\u0648\u062d\u062c\u0632\u0647 \u0641\u0648\u0631\u0627\u064b. \u0627\u0644\u062f\u0648\u0645\u064a\u0646 \u0647\u0648 \u0627\u0633\u0645\u0643 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0641\u0631\u064a\u062f (\u0645\u062b\u0644 YourBrand.com)\u060c \u0648\u0647\u0648 \u064a\u0639\u0637\u064a \u0627\u0646\u0637\u0628\u0627\u0639\u0627\u064b \u0641\u0648\u0631\u064a\u0627\u064b \u0644\u0644\u0632\u0628\u0648\u0646 \u0628\u0623\u0646\u0643 \u0634\u0631\u0643\u0629 \u0631\u0633\u0645\u064a\u0629 \u0648\u062c\u0627\u062f\u0629 \u0648\u0644\u0633\u062a \u0645\u062c\u0631\u062f \u0635\u0641\u062d\u0629 \u0641\u064a\u0633\u0628\u0648\u0643 \u0639\u0627\u0628\u0631\u0629 \u0642\u062f \u062a\u062e\u062a\u0641\u064a \u063a\u062f\u0627\u064b. \u0627\u062e\u062a\u064a\u0627\u0631 \u062f\u0648\u0645\u064a\u0646 \u064a\u062a\u0637\u0627\u0628\u0642 \u0645\u0639 \u0627\u0633\u0645 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0647\u0648 \u062e\u0637\u0648\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0633\u0645\u0643 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u062a\u0633\u0647\u064a\u0644 \u0648\u0635\u0648\u0644 \u0627\u0644\u0646\u0627\u0633 \u0625\u0644\u064a\u0643 \u0645\u0628\u0627\u0634\u0631\u0629 \u062f\u0648\u0646 \u062a\u0634\u062a\u062a.<\/p>\n

\u0644\u0643\u0646 \u0627\u0644\u0627\u0633\u0645 \u0648\u062d\u062f\u0647 \u0644\u0627 \u064a\u0643\u0641\u064a\u060c \u0628\u0644 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 “\u0628\u064a\u062a” \u0642\u0648\u064a \u0648\u0622\u0645\u0646 \u064a\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0632\u0648\u0627\u0631\u060c \u0648\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u062d\u064a\u0648\u064a \u0644\u0645\u0639\u0631\u0641\u0629\u00a0\u0645\u0627 \u0647\u064a \u0627\u0644\u0627\u0633\u062a\u0636\u0627\u0641\u0629<\/a>. \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0647\u064a \u0627\u0644\u0623\u0631\u0636\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0628\u0646\u0649 \u0639\u0644\u064a\u0647\u0627 \u0648\u062c\u0648\u062f\u0643 \u0627\u0644\u0631\u0642\u0645\u064a\u061b \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0636\u0639\u064a\u0641\u0629\u060c \u0633\u064a\u0643\u0648\u0646 \u0645\u0648\u0642\u0639\u0643 \u0628\u0637\u064a\u0626\u0627\u064b \u0648\u0643\u062b\u064a\u0631 \u0627\u0644\u0623\u0639\u0637\u0627\u0644\u060c \u0648\u0647\u0630\u0627 \u064a\u0636\u0631\u0628 \u0635\u0645\u064a\u0645 \u0633\u0645\u0639\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f. \u062a\u062e\u064a\u0644 \u0623\u0646 \u064a\u062f\u062e\u0644 \u0632\u0628\u0648\u0646 \u0644\u0645\u0648\u0642\u0639 \u0634\u0631\u0643\u0629 \u062a\u062f\u0639\u064a “\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629” \u0641\u064a\u062c\u062f \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u0627 \u064a\u0639\u0645\u0644 \u0623\u0648 \u064a\u0633\u062a\u063a\u0631\u0642 \u062f\u0642\u064a\u0642\u0629 \u0644\u064a\u0641\u062a\u062d! \u0647\u0630\u0627 \u064a\u0631\u0633\u0644 \u0631\u0633\u0627\u0644\u0629 \u0633\u0644\u0628\u064a\u0629 \u062c\u062f\u0627\u064b \u0628\u0623\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0631\u062e\u064a\u0635 \u0648\u063a\u064a\u0631 \u0645\u0647\u062a\u0645 \u0628\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0627\u0644\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0648\u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0647\u064a \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0633\u0645\u0639\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u060c \u0644\u0623\u0646\u0647\u0627 \u062a\u0636\u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0633\u0644\u0633\u0629 \u062a\u0639\u0643\u0633 \u0627\u062d\u062a\u0631\u0627\u0645\u0643 \u0644\u0648\u0642\u062a \u0627\u0644\u0632\u0628\u0648\u0646.<\/p>\n

\u0635\u0648\u062a \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631<\/h2>\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0635\u0627\u0645\u062a \u0647\u0648 \u0628\u0631\u0627\u0646\u062f \u0645\u064a\u062a\u061b \u0645\u0647\u0645\u0627 \u0643\u0627\u0646\u062a \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0631\u0627\u0626\u0639\u0629\u060c \u0644\u0646 \u064a\u0639\u0631\u0641\u0647\u0627 \u0623\u062d\u062f \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u062d\u062f\u062b \u0639\u0646\u0647\u0627 \u0628\u0635\u0648\u062a \u0639\u0627\u0644\u064d \u0648\u0648\u0627\u0636\u062d. \u0647\u0646\u0627 \u0646\u0646\u062a\u0642\u0644 \u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0623\u0633\u064a\u0633 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0641\u0639\u0644\u060c \u062d\u064a\u062b \u064a\u062c\u0628 \u0623\u0646 \u0646\u062f\u0631\u0643\u00a0\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a>\u00a0\u0628\u0645\u0641\u0647\u0648\u0645\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0646\u0634\u0631 \u0635\u0648\u0631 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0643\u062a\u0628 “\u0644\u0644\u0637\u0644\u0628 \u0631\u0627\u0633\u0644\u0646\u0627”\u060c \u0628\u0644 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u0648\u0627\u0635\u0644 \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0646\u0642\u0644 \u0642\u064a\u0645 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0648\u0631\u0633\u0627\u0644\u062a\u0647 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u0628\u0646\u064a \u0627\u0644\u062d\u0643\u0627\u064a\u0629\u060c \u0648\u064a\u0634\u0631\u062d \u0644\u0644\u0646\u0627\u0633 \u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0647\u062a\u0645\u0648\u0627 \u0628\u0647\u0630\u0627 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u062a\u062d\u062f\u064a\u062f\u0627\u064b\u060c \u0648\u0643\u064a\u0641 \u0633\u064a\u062d\u0644 \u0645\u0634\u0627\u0643\u0644\u0647\u0645 \u0623\u0648 \u064a\u062c\u0639\u0644 \u062d\u064a\u0627\u062a\u0647\u0645 \u0623\u0641\u0636\u0644. \u0643\u0644 \u062d\u0645\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0647\u064a “\u0637\u0648\u0628\u0629” \u062a\u0636\u0627\u0641 \u0644\u062c\u062f\u0627\u0631 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u060c \u0625\u0645\u0627 \u0623\u0646 \u062a\u0642\u0648\u064a\u0647 \u0623\u0648 \u062a\u0636\u0639\u0641\u0647.<\/p>\n

\u0648\u0644\u0643\u064a \u064a\u0635\u0644 \u0635\u0648\u062a \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0644\u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0639\u0631\u0627\u0642\u064a\u064a\u0646 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646\u060c \u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642\u00a0\u0645\u0627 \u0647\u0648 \u0627\u0644\u0631\u064a\u062a\u0634<\/a>\u00a0(\u0627\u0644\u0648\u0635\u0648\u0644). \u0627\u0644\u0631\u064a\u062a\u0634 \u0647\u0648 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0630\u064a \u064a\u062e\u0628\u0631\u0643 \u0628\u0645\u062f\u0649 \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0633\u0645 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u061b \u0641\u0643\u0644\u0645\u0627 \u0632\u0627\u062f \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u0648\u0646 \u0634\u0639\u0627\u0631\u0643 \u0648\u064a\u0633\u0645\u0639\u0648\u0646 \u0627\u0633\u0645\u0643\u060c \u0632\u0627\u062f\u062a \u0641\u0631\u0635\u0629 \u062a\u062d\u0648\u0644\u0647\u0645 \u0625\u0644\u0649 \u0632\u0628\u0627\u0626\u0646 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u062a\u0633\u062a\u062b\u0645\u0631 \u0627\u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u064a\u062a\u0634 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u0644\u0628\u064a\u0639 \u0627\u0644\u0641\u0648\u0631\u064a\u060c \u0628\u0644 \u0644\u062a\u0631\u0633\u064a\u062e \u0627\u0644\u0627\u0633\u0645 \u0641\u064a \u0627\u0644\u0630\u0627\u0643\u0631\u0629 (Brand Awareness)\u060c \u0628\u062d\u064a\u062b \u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0632\u0628\u0648\u0646 \u0644\u0644\u0645\u0646\u062a\u062c \u0628\u0639\u062f \u0634\u0647\u0631 \u0623\u0648 \u0633\u0646\u0629\u060c \u0633\u064a\u0643\u0648\u0646 \u0627\u0633\u0645\u0643 \u0647\u0648 \u0623\u0648\u0644 \u0645\u0627 \u064a\u062e\u0637\u0631 \u0628\u0628\u0627\u0644\u0647. \u0627\u0644\u0631\u064a\u062a\u0634 \u0627\u0644\u0639\u0627\u0644\u064a \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f “\u0645\u0648\u062c\u0648\u062f” \u0648\u062d\u0627\u0636\u0631 \u0628\u0642\u0648\u0629 \u0641\u064a \u0627\u0644\u0633\u0627\u062d\u0629.<\/p>\n

\u0642\u0644\u0628 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0646\u0627\u0628\u0636 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a<\/h2>\n

\u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u062a\u062a\u062d\u062f\u062b \u0645\u0646 \u0637\u0631\u0641 \u0648\u0627\u062d\u062f (\u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643)\u060c \u0644\u0643\u0646 \u0627\u0644\u064a\u0648\u0645 \u062a\u063a\u064a\u0631\u062a \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0648\u0623\u0635\u0628\u062d \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0639\u0644\u0627\u0642\u0629 \u062b\u0646\u0627\u0626\u064a\u0629 \u0648\u062a\u0634\u0627\u0631\u0643\u064a\u0629. \u0644\u0643\u064a \u064a\u0646\u0628\u0636 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0628\u0627\u0644\u062d\u064a\u0627\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0647\u062a\u0645 \u0628\u0640\u00a0\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/a>\u00a0\u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631. \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0647\u0648 \u0627\u0644\u062f\u0644\u064a\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f “\u0625\u0646\u0633\u0627\u0646\u064a” \u0648\u064a\u0634\u0639\u0631 \u0628\u062c\u0645\u0647\u0648\u0631\u0647\u061b \u0641\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u062f \u0639\u0644\u0649 \u062a\u0639\u0644\u064a\u0642\u060c \u0623\u0648 \u062a\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0644\u0632\u0628\u0648\u0646 \u063a\u0627\u0636\u0628 \u0628\u0633\u0631\u0639\u0629 \u0648\u0644\u0637\u0641\u060c \u0623\u0648 \u062a\u0634\u0627\u0631\u0643 \u0635\u0648\u0631 \u0632\u0628\u0627\u0626\u0646\u0643 \u0648\u0647\u0645 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646\u062a\u062c\u0643\u060c \u0623\u0646\u062a \u062a\u0628\u0646\u064a \u0648\u0644\u0627\u0621\u064b \u0644\u0627 \u064a\u0645\u0643\u0646 \u0634\u0631\u0627\u0624\u0647 \u0628\u0627\u0644\u0645\u0627\u0644. \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u0628\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u0639\u0631\u0627\u0642 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062a\u0643\u0644\u0645 \u0644\u063a\u0629 \u0627\u0644\u0646\u0627\u0633\u060c \u0648\u062a\u0645\u0632\u062d \u0645\u0639\u0647\u0645\u060c \u0648\u062a\u0634\u0627\u0631\u0643\u0647\u0645 \u0645\u0646\u0627\u0633\u0628\u0627\u062a\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u062e\u0644\u0642 \u0631\u0627\u0628\u0637\u0627\u064b \u0639\u0627\u0637\u0641\u064a\u0627\u064b \u0642\u0648\u064a\u0627\u064b \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u062c\u0631\u062f \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n

\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0627\u0644\u064a \u0644\u0627 \u064a\u0641\u064a\u062f \u0641\u0642\u0637 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062d\u0628 \u0648\u0627\u0644\u0648\u0644\u0627\u0621\u060c \u0628\u0644 \u0647\u0648 \u0648\u0642\u0648\u062f \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u0631\u0641\u0639 \u0642\u064a\u0645\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f. \u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u0649 \u0627\u0644\u0646\u0627\u0633 \u062a\u0641\u0627\u0639\u0644\u0627\u064b \u0643\u062b\u064a\u0641\u0627\u064b \u0648\u0625\u064a\u062c\u0627\u0628\u064a\u0627\u064b \u0639\u0644\u0649 \u0635\u0641\u062d\u0627\u062a\u0643\u060c \u062a\u062a\u0648\u0644\u062f \u0644\u062f\u064a\u0647\u0645 “\u062b\u0642\u0629 \u0627\u0644\u0642\u0637\u064a\u0639” (Social Proof)\u060c \u0641\u064a\u0642\u0648\u0644\u0648\u0646 \u0641\u064a \u0623\u0646\u0641\u0633\u0647\u0645: “\u0628\u0645\u0627 \u0623\u0646 \u0627\u0644\u062c\u0645\u064a\u0639 \u064a\u062a\u062d\u062f\u062b \u0639\u0646 \u0647\u0630\u0627 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0648\u064a\u0645\u062f\u062d\u0647\u060c \u0625\u0630\u0646 \u0647\u0648 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u062c\u064a\u062f”. \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0647\u0648 \u0627\u0644\u062a\u0631\u0645\u0648\u0645\u062a\u0631 \u0627\u0644\u0630\u064a \u064a\u0642\u064a\u0633 \u062d\u0631\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u062a\u0643 \u0628\u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0627\u0644\u0630\u0643\u064a \u0647\u0648 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u062a\u0631\u0643 \u062a\u0639\u0644\u064a\u0642\u0627\u064b \u062f\u0648\u0646 \u0631\u062f\u060c \u0648\u0644\u0627 \u0631\u0633\u0627\u0644\u0629 \u062f\u0648\u0646 \u062c\u0648\u0627\u0628\u060c \u0644\u0623\u0646 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0635\u063a\u064a\u0631 \u0647\u0648 \u0641\u0631\u0635\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f.<\/p>\n

\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0644\u0644\u0628\u0631\u0627\u0646\u062f: \u0627\u0644\u0645\u062a\u062c\u0631 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/h2>\n

\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0633 \u062c\u0645\u0639\u064a\u0629 \u062e\u064a\u0631\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0645\u0634\u0631\u0648\u0639 \u062a\u062c\u0627\u0631\u064a \u064a\u0647\u062f\u0641 \u0644\u0644\u0631\u0628\u062d \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u0627\u0644\u0646\u0645\u0648. \u0643\u0644 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0645\u0646 \u0647\u0648\u064a\u0629 \u0648\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0641\u0627\u0639\u0644 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0635\u0628 \u0641\u064a \u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u0647\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0647\u0646\u0627 \u062a\u0628\u0631\u0632 \u0623\u0647\u0645\u064a\u0629 \u0645\u0639\u0631\u0641\u0629\u00a0\u0645\u0627 \u0647\u0648 \u0627\u0644\u0645\u062a\u062c\u0631<\/a>\u00a0\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062f\u0648\u0631\u0647 \u0641\u064a \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f. \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0647\u0648 “\u0627\u0644\u0645\u0642\u0631 \u0627\u0644\u0631\u0633\u0645\u064a” \u0644\u0639\u0645\u0644\u064a\u0627\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u062a\u062d\u0648\u0644 \u0641\u064a\u0647 \u0627\u0644\u0645\u0639\u062c\u0628 \u0625\u0644\u0649 \u0645\u0634\u062a\u0631\u064a. \u0627\u0645\u062a\u0644\u0627\u0643 \u0645\u062a\u062c\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u064a\u0639\u0632\u0632 \u0645\u0646 \u0647\u064a\u0628\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f (Prestige) \u0648\u064a\u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0633\u0647\u0644\u0629 \u0648\u0645\u0646\u0638\u0645\u0629\u060c \u0628\u0639\u064a\u062f\u0627\u064b \u0639\u0646 \u0641\u0648\u0636\u0649 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0636\u0627\u0626\u0639\u0629.<\/p>\n

\u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u0645\u0646\u062d \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0633\u064a\u0637\u0631\u0629 \u0643\u0627\u0645\u0644\u0629 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061b \u0641\u0645\u0646 \u062e\u0644\u0627\u0644\u0647 \u064a\u0645\u0643\u0646\u0643 \u0639\u0631\u0636 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0644\u064a\u0642 \u0628\u0628\u0631\u0627\u0646\u062f\u0643\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0648\u0636 \u062e\u0627\u0635\u0629\u060c \u0648\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0645 \u0644\u0627\u062d\u0642\u0627\u064b. \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0641\u0642\u0637 \u0639\u0644\u0649 “\u0627\u0644\u0628\u064a\u0639 \u0639\u0628\u0631 \u0627\u0644\u062e\u0627\u0635” \u062a\u0638\u0644 \u0635\u063a\u064a\u0631\u0629 \u0648\u0645\u062d\u062f\u0648\u062f\u0629\u060c \u0623\u0645\u0627 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0624\u0633\u0633 \u0645\u062a\u062c\u0631\u0627\u064b \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u064b \u0645\u062a\u0643\u0627\u0645\u0644\u0627\u064b \u0641\u0647\u064a \u062a\u0639\u0644\u0646 \u0639\u0646 \u0646\u064a\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u0648\u0633\u0639 \u0648\u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u062d\u0635\u0629 \u0633\u0648\u0642\u064a\u0629 \u0623\u0643\u0628\u0631. \u0627\u0644\u0645\u062a\u062c\u0631 \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u062a\u0631\u062c\u0645 \u0641\u064a\u0647 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0648\u0639\u0648\u062f\u0647 (\u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0627\u0644\u0633\u0631\u0639\u0629\u060c \u0627\u0644\u062e\u062f\u0645\u0629) \u0625\u0644\u0649 \u0648\u0627\u0642\u0639 \u0645\u0644\u0645\u0648\u0633 \u0628\u064a\u0646 \u064a\u062f\u064a \u0627\u0644\u0632\u0628\u0648\u0646.<\/p>\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/strong><\/p>\n

\u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0647\u0648 \u0631\u062d\u0644\u0629 \u0648\u0644\u064a\u0633 \u0645\u062d\u0637\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0633 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u062b \u0628\u064a\u0646 \u0644\u064a\u0644\u0629 \u0648\u0636\u062d\u0627\u0647\u0627\u060c \u0648\u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0628\u0636\u063a\u0637\u0629 \u0632\u0631. \u0625\u0646\u0647\u0627 \u0631\u062d\u0644\u0629 \u0637\u0648\u064a\u0644\u0629 \u0645\u0646 \u0627\u0644\u0635\u0628\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u062c\u0648\u062f\u0629 \u0641\u064a \u0643\u0644 \u062a\u0641\u0635\u064a\u0644 \u0635\u063a\u064a\u0631\u060c \u0645\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0625\u0644\u0649 \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0625\u0644\u0649 \u0644\u0637\u0627\u0641\u0629 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0647\u0648 “\u0627\u0644\u0648\u0639\u062f” \u0627\u0644\u0630\u064a \u062a\u0642\u0637\u0639\u0647 \u0644\u0644\u0646\u0627\u0633\u060c \u0648\u0646\u062c\u0627\u062d\u0643 \u064a\u0639\u062a\u0645\u062f \u0643\u0644\u064a\u0627\u064b \u0639\u0644\u0649 \u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0648\u0641\u0627\u0621 \u0628\u0647\u0630\u0627 \u0627\u0644\u0648\u0639\u062f \u0641\u064a \u0643\u0644 \u0645\u0631\u0629\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0627\u0644\u0632\u0628\u0648\u0646 \u064a\u0634\u062a\u0631\u064a \u0645\u0646\u0643 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0623\u0648 \u0644\u0644\u0645\u0631\u0629 \u0627\u0644\u0645\u0627\u0626\u0629. \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0631\u0627\u0642\u064a \u0627\u0644\u0645\u062a\u0646\u0627\u0645\u064a\u060c \u0627\u0644\u0628\u0642\u0627\u0621 \u0644\u064a\u0633 \u0644\u0644\u0623\u0631\u062e\u0635\u060c \u0628\u0644 \u0644\u0644\u0623\u0643\u062b\u0631 \u062b\u0642\u0629 \u0648\u0627\u0644\u0623\u0642\u0648\u0649 \u062d\u0636\u0648\u0631\u0627\u064b \u0641\u064a \u0627\u0644\u0623\u0630\u0647\u0627\u0646.<\/p>\n

\u0641\u064a \u0648\u0643\u0627\u0644\u0629 “\u062a\u0648\u062f\u064a”\u060c \u0646\u062d\u0646 \u0646\u0639\u064a \u062a\u0645\u0627\u0645\u0627\u064b \u062a\u0639\u0642\u064a\u062f\u0627\u062a \u0628\u0646\u0627\u0621 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0631\u0627\u0642\u064a\u0629. \u0646\u062d\u0646 \u0644\u0627 \u0646\u0642\u062f\u0645 \u0644\u0643 \u0645\u062c\u0631\u062f \u062a\u0635\u0627\u0645\u064a\u0645 \u0623\u0648 \u0645\u0648\u0627\u0642\u0639\u060c \u0628\u0644 \u0646\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 “\u0634\u062e\u0635\u064a\u0629” \u0643\u0627\u0645\u0644\u0629 \u0644\u0645\u0634\u0631\u0648\u0639\u0643\u060c \u0648\u0646\u0648\u0641\u0631 \u0644\u0643 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u0644\u0643 \u0627\u0644\u062a\u0645\u064a\u0632. \u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0633\u062a\u0639\u062f\u0627\u064b \u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0645\u062c\u0631\u062f “\u0628\u0627\u0626\u0639” \u0625\u0644\u0649 “\u0635\u0627\u062d\u0628 \u0628\u0631\u0627\u0646\u062f” \u064a\u062b\u0642 \u0628\u0647 \u0627\u0644\u0622\u0644\u0627\u0641\u060c \u0641\u0646\u062d\u0646 \u0647\u0646\u0627 \u0644\u0646\u0628\u062f\u0623 \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629 \u0645\u0639\u0643\u060c \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629\u060c \u062d\u062a\u0649 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0629.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0623\u062d\u0627\u062f\u064a\u062b \u0627\u0644\u0634\u0628\u0627\u0628\u060c \u0644\u0643\u0646 \u0644\u0644\u0623\u0633\u0641\u060c \u0627\u0644\u063a\u0627\u0644\u0628\u064a\u0629 \u0627\u0644\u0639\u0638\u0645\u0649 \u062a\u062e\u062a\u0635\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0641\u064a \u0645\u062c\u0631\u062f “\u0644\u0648\u062c\u0648” \u062c\u0645\u064a\u0644 \u0623\u0648 \u0627\u0633\u0645 \u0631\u0646\u0627\u0646. \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0647\u064a \u0623\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f (\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629) \u0647\u0648 \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u062a\u064a \u062a\u0633\u0631\u064a \u0641\u064a \u062c\u0633\u062f \u0645\u0634\u0631\u0648\u0639\u0643\u060c \u0647\u0648 \u0630\u0644\u0643 \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u063a\u0627\u0645\u0636 \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639 \u0627\u0644\u0632\u0628\u0648\u0646 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u0647\u0648\u0629 “\u0633\u062a\u0627\u0631\u0628\u0643\u0633” \u0628\u0633\u0639\u0631 \u0645\u0631\u062a\u0641\u0639 \u0648\u062a\u0631\u0643 \u0642\u0647\u0648\u0629 \u0623\u062e\u0631\u0649 \u0642\u062f \u062a\u0643\u0648\u0646 \u0623\u0644\u0630 \u0648\u0644\u0643\u0646\u0647\u0627 \u0645\u062c\u0647\u0648\u0644\u0629 \u0627\u0644\u0647\u0648\u064a\u0629. \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0633 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 […]<\/p>\n","protected":false},"author":1,"featured_media":17731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/posts\/17727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/comments?post=17727"}],"version-history":[{"count":5,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/posts\/17727\/revisions"}],"predecessor-version":[{"id":17844,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/posts\/17727\/revisions\/17844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/media\/17731"}],"wp:attachment":[{"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/media?parent=17727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/categories?post=17727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/tags?post=17727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}