{"id":17882,"date":"2025-12-28T12:37:22","date_gmt":"2025-12-28T09:37:22","guid":{"rendered":"https:\/\/tody.agency\/ar\/?p=17882"},"modified":"2025-12-28T12:37:22","modified_gmt":"2025-12-28T09:37:22","slug":"difference-between-google-ads-and-facebook-ads","status":"publish","type":"post","link":"https:\/\/tody.agency\/ar\/difference-between-google-ads-and-facebook-ads\/","title":{"rendered":"\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643 – \u0623\u064a\u0647\u0645\u0627 \u0623\u0646\u0633\u0628 \u0644\u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643\u061f"},"content":{"rendered":"

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\u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0622\u062e\u0631\u060c \u0644\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u064a\u0629\u060c \u064a\u0645\u064a\u0644 \u0627\u0644\u0643\u0641\u0629 \u0644\u0635\u0627\u0644\u062d \u062c\u0648\u062c\u0644\u060c \u062e\u0627\u0635\u0629 \u0639\u0646\u062f \u0631\u0628\u0637\u0647\u0627 \u0628\u0640\u00a0\u0643\u064a\u0641\u064a\u0629 \u0625\u0636\u0627\u0641\u0629 \u0646\u0634\u0627\u0637\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0639\u0644\u0649 \u062e\u0631\u0627\u0626\u0637 \u062c\u0648\u062c\u0644<\/a>. \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0628\u062d\u062b \u0639\u0646 “\u0645\u0637\u0639\u0645 \u0642\u0631\u064a\u0628 \u0645\u0646\u064a” \u0641\u064a \u062c\u0648\u062c\u0644 \u0645\u0627\u0628 \u0647\u0648 \u0639\u0645\u064a\u0644 \u062c\u0627\u0647\u0632 \u0644\u0644\u062f\u0641\u0639. \u062a\u062c\u0627\u0647\u0644 \u0647\u0630\u0627 \u0627\u0644\u062c\u0627\u0646\u0628 \u0645\u0646\u00a0\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u00a0\u0642\u062f \u064a\u062c\u0639\u0644\u0643 \u062a\u062e\u0633\u0631 \u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0645\u0646\u0637\u0642\u062a\u0643 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0644\u0635\u0627\u0644\u062d \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0623\u0630\u0643\u0649.<\/p>\n

\"\u062f\u0642\u0629<\/p>\n

\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0648\u0642\u064a\u062a<\/h2>\n

\u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629\u060c \u064a\u0638\u0647\u0631\u00a0\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u00a0\u0628\u0648\u0636\u0648\u062d \u0641\u064a \u0634\u0643\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0646\u0635\u064a\u0629 \u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 (\u062e\u0627\u0635\u0629 \u0634\u0628\u0643\u0629 \u0627\u0644\u0628\u062d\u062b)\u060c \u0648\u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0635\u064a\u0627\u063a\u0629 \u0639\u0646\u0627\u0648\u064a\u0646 \u062c\u0630\u0627\u0628\u0629. \u0623\u0645\u0627 \u0641\u064a\u0633\u0628\u0648\u0643 \u0641\u0647\u0648 \u0645\u0646\u0635\u0629 \u0628\u0635\u0631\u064a\u0629 \u0628\u062d\u062a\u0629\u061b \u0627\u0644\u0635\u0648\u0631\u0629 \u0623\u0648 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0647\u0648 \u0627\u0644\u0645\u0644\u0643. \u0644\u0646\u062c\u0627\u062d \u062d\u0645\u0644\u062a\u0643 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641\u00a0\u0643\u064a\u0641\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0635\u0641\u062d\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643<\/a>\u00a0\u0628\u0634\u0643\u0644 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u064a\u0639\u0643\u0633 \u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0642\u0648\u064a\u0629. \u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u0628\u0635\u0631\u064a \u062c\u0630\u0627\u0628 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643 \u064a\u0639\u0646\u064a \u0641\u0634\u0644 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0641\u064a \u062c\u0648\u062c\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0646\u0635\u064a \u0647\u0648 \u0627\u0644\u0623\u0647\u0645. \u0647\u0630\u0627 \u0647\u0648\u00a0\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u00a0\u0627\u0644\u0630\u064a \u064a\u063a\u0641\u0644 \u0639\u0646\u0647 \u0627\u0644\u0645\u0635\u0645\u0645\u0648\u0646.<\/p>\n

\u0623\u064a\u0636\u0627\u064b\u060c \u0627\u0644\u062a\u0648\u0642\u064a\u062a \u064a\u0644\u0639\u0628 \u062f\u0648\u0631\u0627\u064b. \u0641\u064a \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0645\u0639\u0631\u0641\u0629\u00a0\u0623\u0641\u0636\u0644 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0646\u0634\u0631 \u0641\u064a \u0627\u0644\u0639\u0631\u0627\u0642 2025<\/a>\u00a0\u0642\u062f \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0636\u0648\u064a \u0627\u0644\u0630\u064a \u064a\u062f\u0639\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u060c \u0628\u064a\u0646\u0645\u0627 \u0641\u064a \u062c\u0648\u062c\u0644\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u064a\u0638\u0647\u0631 \u0645\u062a\u0649 \u0645\u0627 \u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u00a0\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u062a\u0633\u0648\u064a\u0642<\/a>\u00a0\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0646\u0635\u0648\u0635 \u0644\u062c\u0648\u062c\u0644 \u0648\u0627\u0644\u0635\u0648\u0631 \u0644\u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0644\u062a\u0642\u0644\u064a\u0635 \u0627\u0644\u0641\u062c\u0648\u0629 \u0641\u064a \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644 \u0648\u062a\u062c\u0627\u0648\u0632 \u062a\u0639\u0642\u064a\u062f\u0627\u062a\u00a0\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u00a0\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/p>\n

\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI)<\/h2>\n

\u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0645\u0627\u0644\u064a \u0647\u0648 \u0627\u0644\u0623\u0643\u062b\u0631 \u062d\u0633\u0627\u0633\u064a\u0629. \u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u0643\u0648\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC) \u0641\u064a \u0641\u064a\u0633\u0628\u0648\u0643 \u0623\u0642\u0644 \u0645\u0646 \u062c\u0648\u062c\u0644\u060c \u0644\u0643\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate) \u0641\u064a \u062c\u0648\u062c\u0644 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0643\u0648\u0646 \u0623\u0639\u0644\u0649. \u0647\u0630\u0627 \u0647\u0648\u00a0\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u00a0\u0627\u0644\u0645\u0627\u0644\u064a \u0628\u0627\u062e\u062a\u0635\u0627\u0631. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0645\u062d\u062f\u0648\u062f\u0629 \u0648\u062a\u0631\u064a\u062f \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u064b \u0648\u0627\u0633\u0639\u0627\u064b (Brand Awareness)\u060c \u0641\u0641\u064a\u0633\u0628\u0648\u0643 \u0623\u0631\u062e\u0635. \u0623\u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u062d\u062b \u0639\u0646\u00a0\u0637\u0631\u064a\u0642\u0629 \u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a>\u00a0\u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0648\u0633\u0631\u064a\u0639\u060c \u0641\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0643 \u0641\u064a \u0643\u0644\u0645\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0623\u0643\u062b\u0631 \u062c\u062f\u0648\u0649 \u0631\u063a\u0645 \u0627\u0631\u062a\u0641\u0627\u0639 \u0633\u0639\u0631\u0647. \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA) \u0628\u062f\u0642\u0629 \u0644\u0641\u0647\u0645\u00a0\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u00a0\u0641\u064a \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0627\u0644\u062e\u0627\u0635\u0629.<\/p>\n

\u0644\u0627 \u062a\u062a\u0648\u0642\u0639 \u0646\u062a\u0627\u0626\u062c \u0641\u0648\u0631\u064a\u0629 \u062f\u0648\u0646 \u062a\u062c\u0631\u0628\u0629. \u0627\u0633\u062a\u064a\u0639\u0627\u0628\u00a0\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u00a0\u064a\u062a\u0637\u0644\u0628 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a (A\/B Testing). \u0642\u062f \u062a\u062c\u062f \u0623\u0646 \u0645\u0646\u062a\u062c\u0627\u064b \u0645\u0639\u064a\u0646\u0627\u064b \u064a\u0628\u0627\u0639 \u0628\u062c\u0646\u0648\u0646 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u064a\u0641\u0634\u0644 \u0641\u064a \u062c\u0648\u062c\u0644\u060c \u0648\u0627\u0644\u0639\u0643\u0633 \u0635\u062d\u064a\u062d.<\/p>\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u0623\u064a\u0647\u0645\u0627 \u062a\u062e\u062a\u0627\u0631\u061f<\/strong><\/p>\n

\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0644\u0627 \u062a\u0648\u062c\u062f \u0625\u062c\u0627\u0628\u0629 \u0645\u0637\u0644\u0642\u0629 \u0628\u0640 “\u0646\u0639\u0645” \u0623\u0648 “\u0644\u0627”. \u0627\u062e\u062a\u064a\u0627\u0631\u0643 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0641\u0647\u0645\u0643 \u0644\u0640\u00a0\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u00a0\u0648\u0645\u062f\u0649 \u0645\u0648\u0627\u0621\u0645\u062a\u0647 \u0644\u0623\u0647\u062f\u0627\u0641\u0643. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 “\u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u0628\u0627\u0634\u0631”\u060c \u0627\u0630\u0647\u0628 \u0644\u062c\u0648\u062c\u0644. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641\u0643 “\u062e\u0644\u0642 \u0627\u0644\u0631\u063a\u0628\u0629 \u0648\u0627\u0644\u0648\u0639\u064a”\u060c \u0627\u0630\u0647\u0628 \u0644\u0641\u064a\u0633\u0628\u0648\u0643. \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062f\u0645\u062c \u0627\u0644\u0645\u0646\u0635\u062a\u064a\u0646 \u0645\u0639\u0627\u064b\u060c \u0645\u0633\u062a\u0641\u064a\u062f\u0629 \u0645\u0646\u00a0\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u00a0\u0644\u062a\u063a\u0637\u064a\u0629 \u062c\u0645\u064a\u0639 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0639\u0646\u062f\u0645\u0627 \u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u0635\u0631\u0641 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0641\u0625\u0646 \u0641\u0647\u0645\u00a0\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u00a0\u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0641\u0635\u0644 \u0628\u064a\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0646\u0627\u062c\u062d \u0648\u0625\u0647\u062f\u0627\u0631 \u0644\u0644\u0623\u0645\u0648\u0627\u0644. \u0628\u0635\u0641\u062a\u064a \u0645\u0633\u062a\u0634\u0627\u0631\u0627\u064b \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0623\u0631\u0649 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0642\u0639 \u0641\u064a \u0641\u062e “\u062a\u062c\u0631\u0628\u0629 \u0643\u0644 \u0634\u064a\u0621” \u062f\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n","protected":false},"author":1,"featured_media":17884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/posts\/17882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/comments?post=17882"}],"version-history":[{"count":2,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/posts\/17882\/revisions"}],"predecessor-version":[{"id":17886,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/posts\/17882\/revisions\/17886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/media\/17884"}],"wp:attachment":[{"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/media?parent=17882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/categories?post=17882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tody.agency\/ar\/wp-json\/wp\/v2\/tags?post=17882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}